© 2018 Path Collaborative

Cambridge Innovation Center
One Broadway, 5th Floor
Cambridge, MA 02142
info@pathcollaborative.com
+1 (857) 600-2181

We support a broad range of companies across different industries who are working at the broader intersection of connected health, wearable technology, the Internet of Things (IoT) and machine intelligence.

You've seen the summit, let us help you get there.

Who we are

Every journey requires a variety of capabilities which is what we have.  Path Collaborative is collection of industry experts (aka "the collaborative") each of whom brings deep expertise and experience in areas critical 

to realizing products that are impactful, viable and can sustain engagement with users.

Never before have we had so much potential to treat and prevent chronic disease, improve human performance and elevate the overall quality of life for so many people. The economic and societal impacts are vast. New opportunities are constantly emerging as technologies improve, business ecosystems evolve and consumer preferences change. Opportunity is limited only by the scope of imagination.

 

We help companies identify new white spaces and opportunities, define new offerings, determine how to execute, and develop strong go-to-market plans.

"I can't recommend Path Collaborative highly enough. They are second to none in project planning and execution and, most importantly, their deliverables outshine those of any other partner we have worked with in the areas of strategy, market analysis and go to market planning. We prefer our partners to become an extension of our team and Path Collaborative definitely fits the bill."
- Tommi Pyykönen, COO at ŌURA

A typical project will include one or more members of the "collaborative" depending on the expertise that is needed.  Project teams also include additional researchers, consultants, statisticians, behavioral designers, and others as needed.

Our approach

Get in touch

We help our clients with a broad range of questions and challenges that they face. Our projects tend to fall into one of three areas:

1

Identifying compelling whitespace opportunities

2

Defining novel products and services

2

3

Go-to-market planning

  The big questions  
  • What types of opportunities are emerging as a result of rapidly changing technologies, business models and consumer behaviors?

  • How do we take advantage of these changes to create a more impactful product or services?

  • How can leverage our own assets in the process to create stronger differentiation?

  • Innovation and brainstorming workshops

  • Consumer research and interviews

  • Industry expert interviews

  • Technology assessments 

  • Industry profiling

  • Business ecosystem research (partners, competitors, etc.)

  • Proprietary analysis frameworks 

  • Proprietary research tools

  Tools and methodologies  

Path Collaborative is a consulting and research firm that helps companies build better business and product strategies.

  Tools and methodologies  
  • Consumer research and interviews

  • Persona development
  • Innovation and brainstorming workshops

  • Ideation / concept development

  • Behavioral design

  • Business ecosystem research (partners, competitors, etc.)

  • Proprietary analysis frameworks 

  • Proprietary research tools

  • What should we go build?  How will it be differentiated?  What's the value proposition and for whom?

  • What is a compelling product story?  How do we get our users / customers excited?   

  • How do we build a product that people are going to stick with and not abandon after a few weeks?

  • With whom could we partner to create a more impactful product and/or reach more users?

  The big questions  
  The big questions  
  • How should we bring this product to market?

  • Who could we work with to create a broader reach?  How would such a partnership work?

  • What channel partners should we work with?

  • How do we tell a unique and differentiated story?

  • Innovation and brainstorming workshops

  • Consumer research and interviews

  • Industry expert interviews

  • Technology assessments 

  • Industry profiling

  • Business ecosystem research (partners, competitors, etc.)

  • Proprietary analysis frameworks 

  • Proprietary research tools

  • Ideation / concept development

  Tools and methodologies  

Our clients tend to be...

Wearable device OEMs
Apparel companies
Connected health providers
Mobile app providers
Component and material suppliers
Sports teams
Healthcare payers and providers